Global
Smart plant watering & care reminder app
$1.46B
TAM — plant-care app segment, 2025
Idea + region → a verdict you can act on
Know whether your idea is worth building — before you spend months finding out.
Enter your idea and a target region. In minutes, LaunchOrLeave returns an evidence-backed business case — market size, named competitors, unmet needs, and a clear verdict. Every figure is sourced and confidence-labelled. No made-up numbers.
Free sample · no card required
business-case.pdf
Verdict
P2P marketplace for renting camera gear
TAM
$8.1B
Approx
SAM
$640M
Inferred
SOM
$22M
Inferred
Named incumbents6
Unmet needs ranked5
Risks mapped7
01Every figure sourced & confidence-labelled
02Minutes, not a lost weekend
03Built to say LEAVE when the data says so
The cost of guessing
The expensive way to find out is to build it.
Most founders validate by shipping. Months of nights and weekends, savings burned, a co-founder's goodwill spent — only to discover the market was already saturated, the unit economics never worked, or nobody actually had the problem. The cost of building the wrong thing isn't the subscription you forgot to cancel. It's the year you don't get back.
A consultant's market study runs $2,000–5,000 and takes weeks. Doing it yourself costs a weekend you'll never audit.
How it works
Two inputs from you. A decision-ready report back.
01
Enter your idea + region
One sentence on what you want to build, and where. That's the whole form.
02
The engine researches the market
It scans named competitors, pricing, market size, and real customer complaints — fetching sources and labelling every figure by confidence.
03
Get a verdict you can act on
A sourced report with a GO / CONDITIONAL GO / LEAVE verdict at the top, and a data-quality appendix that states its own limits.
Inside the report
What's inside every report
The same sections a strategy consultant would deliver — assembled in under 15 minutes. With the one thing they rarely give you: honest confidence labels on every claim.
The verdict
GO, CONDITIONAL GO, or LEAVE — stated up front, with the reasoning. It will tell you to walk away.
TAM / SAM / SOM
Market sizing with every figure tagged Verified, Approximate, Inferred, or Unavailable.
Competitive landscape
Named incumbents, real pricing, and a feature table separating table stakes from genuine differentiators.
Customer needs
Jobs-to-be-done and a ranked list of unmet needs and top complaints, drawn from real reviews.
What it takes to win
MVP scope versus differentiation moves — the specific gaps incumbents have left open.
Risks & data-quality appendix
A risks-and-unknowns table, plus an appendix that openly states the limits of its own research.
Free samples
See the rigour before you spend a cent.
Real reports, free to read. One email unlocks the full PDF and sets up your account.
CONDITIONAL GO
Approximate
Global
P2P marketplace for renting camera gear
6 named
incumbents mapped with pricing
San Francisco
Marketplace for booking local dog walkers
7 risks
mapped with de-risk approaches
The verdict system
The verdict that's willing to say no.
Most tools are incentivised to tell you yes. LaunchOrLeave isn't. Every report lands on one of three verdicts — and LEAVE is a real outcome, not a disclaimer.
GO
Real unmet need, a sizeable market, and incumbents you can credibly beat. Build it.
CONDITIONAL GO
The opportunity is real, but it hinges on specific conditions — a tight MVP, a wedge segment, a timing window. Here's exactly what has to be true.
LEAVE
Saturated, structurally unprofitable, or no real demand. We'll tell you, and save you the months.
Why LaunchOrLeave
Why founders trust the verdict
Honest sourcing, not confident guesses
Every number carries a confidence label. Where the data doesn't exist, the report says Unavailable instead of inventing a figure.
A verdict that can say LEAVE
The product is willing to tell you not to build. That's what makes a GO worth something.
Any idea, any region
From a global SaaS to a single-city marketplace — scope the analysis to the market you're actually entering.
Minutes, not weeks
The research a consultant bills for over weeks, assembled while you make coffee.
A fraction of the cost
$29 for the analysis a strategy firm charges thousands to produce.
Reads its own limits
A data-quality appendix tells you where to trust the report and where to dig further yourself.
Pricing
One clear page of pricing.
1 credit = 1 full report. Buy in packs — the more you scope, the less each costs. No subscription, no surprise renewals, cancel nothing because there's nothing to cancel.
A consultant charges $2,000–5,000 for this analysis. Your first report is $29.
Best value
10 reports
$149
$14.90/report
Ten reports. Explore further, pressure-test variations, regions or pivots.
Transparent by design: pricing (USD) on one page, no auto-renewals, no hidden upsells, no countdown timers.
FAQ
Questions worth asking before you trust a verdict
How accurate is it?+
Every figure is labelled Verified, Approximate, Inferred, or Unavailable, so you can see exactly how much weight each claim carries. The report is a rigorous first pass that replaces a weekend of desk research — not a substitute for primary customer interviews before you commit capital. The data-quality appendix tells you where to dig deeper.
Where does the data come from?+
Live web research — competitor pricing pages, app stores, analyst summaries, review platforms, and market reports — synthesised and sourced. Where a category isn't tracked by analysts, the report triangulates from adjacent segments and says so explicitly.
What if the verdict is LEAVE?+
Then it probably saved you the most expensive year of your life. A LEAVE verdict comes with the reasoning, so you can pressure-test it — or pivot the idea and run it again.
Can I cancel anytime?+
There's nothing to cancel. You buy credits in a one-off pack; there's no subscription and no recurring charge. Unused credits stay on your account.
Do you offer refunds?+
If a report fails to generate, the credit is automatically returned to your balance — you're never charged for a report you didn't receive.
A consultant charges thousands. Your first report is $29.
See a free sample first — judge the rigour for yourself, then point it at your own idea.